Stena Match Cup Sweden
From the 2nd to the 7th of July this summer, the beautiful island of Marstrand became one of Sweden’s absolute hot spots. The reason was the renowned sailing event Stena Match Cup Sweden, one of the nations largest international sporting events. Stena Match Cup Sweden has official World championship status as one of the ten stages of the WC-series World Match Racing Tour.
With a hundred thousand plus visitors, Stena Match Cup Sweden made for a fantastic week for everyone with a passion for sailing and a golden opportunity for businesses to network and activate through sponsorships and activities.
Once again PS was given the honour to activate the Stena sphere during the Match Cup. This meant to look after their interests as title sponsor by creating interesting event spots for the visitors, spreading information and insights about the Stena sphere, and their core values.
Most notable this year was the interactive “world of Stena” shown on a 180° screen. Visitors could easily interact with the screen through a touch screen function using an interactive table as a form of intuitive menu and remote control. This interactive event surface displayed a broad range of content and used different types of media to depict all companies within the Stena sphere in an interesting and easy to grip manner.
A lottery wheel for Stena Metall used litter as stakes and had prizes made from recycled materials, as a way to display Stena Metall’s environmental engagement. This engagement also showed in Stena’s supervised event area for children, where recycled materials were used for arts and craft workshops. This event area was made in a close co-op with Childhood Foundation. Stena’s sponsorship was also activated trough branding at after sail areas, as well as a smart parking solution, simulating driving on board a Stena Line ship.
At Marstrand, PS also activated Audi by showcasing their new models S6, S7 and A3.
For those who couldn’t find time to visit the beautiful island, Stena Match Cup Bar was held at Incontro, right in the heart of Gothenburg’s event district. During the week all races were live-streamed and could be watched in a relaxed urban environment over a cold drink and tasty snack from the sailors menu.
Cheers to that!